HOLISTIC. MEANINGFUL. COHESIVE.
Branding & Design Services
DESIGN SERVICES
I take a collaborative and strategic approach to ensure your branding resonates with your audience.
Once I’ve worked my magic, you’ll be fully equipped to confidently implement your cohesive brand identity and conquer.
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BRANDING PROCESS
My branding process is strategy-driven, designed to create purposeful, beautiful identities that reflect your business completely. I collaborate with lifestyle, health, and wellness brands I genuinely connect with, ensuring a deep understanding at every stage.
Branding goes beyond aesthetics; it’s about forging meaningful connections with your ideal audience. A well-crafted brand identity expresses your values, builds trust, and sets you apart from competitors. By aligning visuals and messaging, I create a trusted experience that attracts the right clients and fosters lasting relationships. -
ONBOARDING & DISCOVERY
We’ll start with a video call to get aligned on your vision and goals. After you’ve accepted the project proposal, signed the service contract, and paid your deposit, I’ll send over a detailed Brand Questionnaire to learn more about your business. We’ll also collaborate on a Pinterest board to gather visual inspiration. On your official start date, you’ll receive access to your personalised Notion Client Portal, your home base for all project communication and shared documents.
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DESIGN & REFINE
Next, I’ll dive into research, drawing from both your questionnaire and my independent insights, to create a Visual Direction or Brand Strategy presentation (depending on your package). This phase is key, laying the foundation for everything that follows.
From there, I’ll begin crafting your visual identity: logos, brand marks, colour palette, and typography system. You’ll receive a presentation complete with mockups so you can see your brand in action. We’ll collaborate on any refinements to ensure the final direction feels aligned and ready to grow with your business.
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ASSET DELIVERY & LAUNCH
This is the most exciting part — the final piece of the puzzle. I’ll deliver your complete brand package in an organised folder, ready for easy download. Depending on your package, you’ll receive either a comprehensive Brand Guidelines document (The Goods) or a single page Brand Style Guide (The Starter), tailored to your business.
Now it’s time to celebrate! Your brand is now ready to launch confidently and cohesively across all touch points and I’ll be cheering you on every step of the way.
design packages
‘The Goods’ Branding Package
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+ consultation
+ visual direction & mood board
+ in-depth brand strategy
+ primary logo
+ secondary logo
+ up to 3 brand marks
+ 2 refinement rounds
+ comprehensive brand guidelines
+ colour palette
+ font system
+ social media profile pics
+ 2 collateral items of your choice (e.g. business card / letterhead / gift voucher / social media template / thank you card / sticker/ custom pattern)
+ files supplied in appropriate formats
(timeline approx 5-6 weeks)
‘The Starter’ Branding Package
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+ consultation
+ visual direction & mood board
+ primary logo
+ secondary logo
+ 1 brand mark
+ colour palette
+ font system
+ 2 refinement rounds
+ one page brand style guide
+ social media profile pics
+ files supplied in appropriate formats
(timeline approx 3-4 weeks)
Custom Squarespace Web Design
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+ up to 6 custom designed pages
+ custom CSS code
+ website content planner (does not include copy writing)
+ responsive design
+ social media integration
+ newsletter integration
+ 2 refinement rounds
+ basic SEO
+ personalised handover training
+ 24/7 Squarespace technical support
ADD-ONS (at an additional cost)
+ online store set-up (up to 10 products added)
+ additional pages
(timeline approx 6-8 weeks)**save $$ if combined with one of our branding packages**
FAQs
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Willow Mae Studio is best suited for lifestyle, wellness, interiors, beauty, and creative brands seeking intentional, elevated, and strategic design. If you value minimal, modern, soulful branding and want a thoughtful, collaborative process, we’ll be a great match.
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My branding packages are tailored to each business, but most clients invest from $3.5k+ depending on the scope. Once I understand your goals and project needs, I’ll provide a detailed proposal outlining inclusions, timeline, and pricing.
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Most branding projects take 3–6 weeks, depending on the deliverables and feedback timeline. Packaging, website design, or additional collateral may extend the timeframe. I’ll provide a clear schedule before we begin so you know exactly what to expect.
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Yes. Willow Mae Studio offers flexible payment plans to support your project workflow, usually split into three instalments. Details will be outlined in your proposal.
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No. Your initial deposit is non-refundable. This payment secures your place in the studio schedule, allowing me to reserve dedicated time for your project. Once your booking is confirmed, I turn away other enquiries for that timeframe, ensuring your brand receives my full focus and creative attention.
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I typically book 3–4 weeks in advance, and spots fill quickly, especially during peak seasons. To secure your project, I’ll require a signed contract and initial deposit.
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Absolutely. These services can be added to your branding package or booked as separate projects depending on availability. If you’re unsure what you need, I can recommend the best combination during your discovery call.
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I’m always open to custom requests (I recently designed a wedding monogram and custom illustration and loved every minute of it!). If you have a specific project in mind, simply reach out and I’ll let you know if it’s something we can work on together.