Minimal, modern brand identity design for Amavi featuring cream embossed text on a chocolate brown textured paper background

Brand & web design solutions for visionary businesses with heart.

Brand & web design solutions for visionary businesses with heart.

Logo design for Elise Wellness with a fresh, clean modern aesthetic on a blue background

STUDIO APPROACH

Ready to elevate your brand story?

I partner with lifestyle, health, and wellness businesses across Australia, the US, and beyond, and I genuinely love what I do.
Every brand I create is thoughtful, intentional, and crafted with care to last well beyond the trends.

INTENTIONAL DESIGN

Your brand should feel like an authentic reflection of who you are and what you stand for.

From our very first conversation, I take the time to truly understand your business, your audience, and your goals.
The result is a cohesive visual identity you'll be proud to put in front of the world.

your experience

Person examining a book surrounded by various printed photos of fashion, close-ups, and interior design on a beige surface.

from hello to launch

  • We’ll start with a video call to get aligned on your vision and goals. After you’ve accepted the project proposal, signed the service contract, and paid your deposit, I’ll send over a detailed Brand Questionnaire to learn more about your business. I’ll also collaborate on a Pinterest board to gather visual inspiration. On your official start date, you’ll receive access to your personalised Notion Client Portal, your home base for all project communication and shared documents.

  • Next, I dive into research, drawing from both your questionnaire and our independent insights, to create a Visual Direction or Brand Strategy presentation (depending on your package). This phase is key, laying the foundation for everything that follows.

  • From there, I begin crafting your visual identity: logos, brand marks, colour palette, and typography system. You’ll receive a presentation complete with mockups so you can see your brand in action. We’ll collaborate on any refinements to ensure the final direction feels aligned and ready to grow with your business.

  • This is the most exciting part β€” the final piece of the puzzle. I’ll deliver your complete brand package in an organised folder, ready for easy download. Depending on your package, you’ll receive either a comprehensive Brand Guidelines document (The Goods) or a single page Brand Style Guide (The Starter), tailored to your business.

    Now it’s time to celebrate! Your brand is now ready to launch confidently and cohesively across all touch points and I’ll be right there cheering you on every step of the way.

meet your designer

I'm Anna, the designer behind Willow Mae Studio - a one-woman studio dedicated to creating brands that are beautiful, strategic, and built with genuine care.

I work closely with each client from start to finish, so the person you speak to is always the person doing the work. No handoffs - just thoughtful, personalised design from someone who's truly invested in your brand's success.

kind words

recent projects

BRAND



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WEB