A woman with shoulder-length brown hair, wearing a white long-sleeve shirt and beige pants, sitting on a wooden chair in a minimalistic room with white walls.

Meet the Designer

Hey, I’m Anna.

I’m the founder and designer behind Willow Mae Studio. I create thoughtful, elevated brand identities that help lifestyle, health, and wellness businesses connect with their audience in a meaningful way.

I believe in the beauty of simplicity and the power of intentional design. Considered designs, grounded in strategy, always crafted with care and never overcomplicated. My motto? Keep it simple, do it right.

Outside of the studio, you’ll find me happiest at the beach, enjoying time with family and friends, good music, and great food.

Let's connect
A woman with light brown hair, wearing a white long-sleeve shirt and beige pants, sitting on a wooden chair with her legs raised and crossed, using an iPad with an Apple Pencil.
Semi circle typography brand mark with the words 'willow mae'

START your PROJECT

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START your PROJECT →

kind words

  • Stylized letter R inside two overlapping circles on a light gray background.

    Revitalize

    “Working with Willow Mae Studio was an absolute dream! I truly can't imagine a more perfect branding for my company. I am so so happy with how everything turned out. Anna is really great at bringing ideas to life in a beautiful way and making sure that it stays on brand for you. She's amazing at communicating and keeps you involved during the process which I really appreciated. The whole process was honestly seamless - I was blown away every step of the way. I would definitely recommend Willow Mae Studio to anyone looking for branding and if I ever need anything in the future I will definitely be coming back!”

    — KAIT VANHOFF

  • f & n monogram in peach colour on blue starburst background

    Feed & Nurture

    Description “Working with Anna on my branding was one of the best investments I’ve made for my business. From the very beginning, she completely understood the vision, values, and feeling I wanted my brand to communicate, and somehow turned the ideas in my head into something even better than I imagined. She was incredibly professional, creative, organised, and easy to work with throughout the entire process. What I appreciated most was how thoughtful and strategic she was — every colour, font, detail, and design choice felt intentional and perfectly aligned with my brand. She made the whole experience feel exciting rather than overwhelming. I would recommend Willow Mae Studio to anyone looking for thoughtful, strategic, and beautifully executed branding. Working with Anna was such a positive experience from start to finish.”

    — MARINA TOMASELLA

  • Stylized text logo with the words 'BRAN'A in gold on a light beige circular background.

    Briana Purser Photography

    “Willow Mae Studio has been an absolute dream to work with. Anna completely elevated my brand, gave it the cohesiveness it was lacking, helped me hone in on the direction I want to take things, and listened to my ideas with patience and grace. I seriously loved working with her on this!”

    — BRIANA PURSER

  • Cream coloured monogram of the letter A on a chocolate brown background

    Amavi Brow House

    “I was initially drawn to Willow Mae Studio’s Instagram and Pinterest - the work was just amazing.

    The whole branding process was absolutely seamless! Anna listened to what I wanted and with just my Pinterest board and consultation for reference, she made such a amazing, sleek and professional logo for my business. I couldn’t love it more! Thank you so much 🤍”


    — KAYLA SHERLOCK

  • A circular logo with a greenish background and the words 'kintonik' in white, stylized lowercase letters.

    Kintonik

    “Anna nailed the concept in one go and I was beyond thrilled with how she captured the vision! It can be very nerve-wracking to invest in your money in someone - but this is not one of those situations. Working with Willow Mae Studio has brought so much value and elevation to my brand and I am so glad I found Anna.”

    — NICOLE BRAITHWAITE

  • Logo for Skin Junkies with the words 'skin junkies' in stylized maroon font on a cream circular background.

    Skin Junkies

    “Anna is a great communicator, delivers on what is promised and stays true to her vibe and design style while also taking into account the vibe and style of her client. She has a streamlined process, is very organised and uses an easy-to-access platform. We felt heard and respected throughout the process and wouldn’t hesitate to recommend Willow Mae Studio.”

    — SAM & HAYLEE BALAAM

  • Black circular logo with beige letters 'GH' in the center.

    Glossy Hub

    “Anna was an absolute pleasure to work with. The whole process was extremely professional. We thoroughly appreciated the way she outlined the entire process for us, and really listened to all of our needs and vision. The entire project was so easy and we are beyond satisfied with the level of service and work she delivered - we give her our highest recommendation!”

    — SHIRLEY & SYLVIA

What makes my approach different

A flat lay of several stationery and photo items, including the logo 'Revitalize' with a photo of a woman swimming in the ocean, a green envelope with an embossed 'R' logo, and a light green card with the embossed word 'Revitalize'.

Unlike larger agencies where your project gets passed between team members, when you work with me you have one dedicated designer from the very first conversation through to final delivery. I bring both strategic thinking and creative craft to every project, starting with a deep dive into your business before a single concept is sketched, so that every design decision has a clear purpose behind it.

My process is built around collaboration and communication. You'll never be left wondering where things are at. Through your personalised Notion client portal you have full visibility of the project at every stage, and I'm always just a message away.

Great branding isn't just about looking beautiful. It's about building something that genuinely works for your business. That means designs that attract the right clients, communicate your values clearly, and grow with you over time.

A beige upholstered sofa with a laptop and a stack of three books on its seat, in front of a cream-colored curtain.

BRAND IDENTITY DESIGN

BRAND STRATEGY

PACKAGING

PRINT DESIGN

SOCIAL MEDIA TEMPLATES

SQUARESPACE WEB DESIGN

Brands with heart

  • I work best with business owners who are deeply passionate about what they do and ready to invest in a brand that truly reflects that. My ideal clients are thoughtful, collaborative, and open to the creative process. They come with a clear sense of their values and vision, even if they're not yet sure how to express it visually.

    You might be just starting out and want to launch with a brand you're genuinely proud of, or you might have been in business for a while and feel like your current branding no longer reflects where you're headed. Either way, if you care about the details and want a brand that feels completely, unmistakably you, we'll be a great fit.

  • I specialise in working with lifestyle, service, health, and wellness businesses, though my client base is broader than that. Past projects have included wellness and holistic health practitioners, beauty and skin care brands, hair salons and brow studios, photographers and creative professionals, health food brands, interior designers and homewares, yoga and pilates studios, and coaches and consultants.

    What these businesses tend to have in common is a genuine care for their craft and a desire for branding that feels elevated, intentional, and true to who they are. If that sounds like you, I'd love to hear from you.

SEE MY WORK
SEE MY WORK