If you've been thinking about investing in professional branding, you've probably found yourself wondering - what exactly do I get? Is it just a logo? How does the process work? And is it really worth it?

These are great questions, and ones I love answering. Because the truth is, a professional brand identity is so much more than a pretty logo delivered in a folder. It's a complete, strategic visual system built specifically for your business and the process of getting there is just as considered as the outcome.

Here's exactly what working together looks like.

It starts with a real conversation

Before any design work begins, we'll have a video call to get properly aligned on your vision, your goals, and what you're hoping to achieve. This isn't a sales call - it's the beginning of a genuine collaboration.

Once you're happy with the Project Proposal and ready to move forward, you'll sign your contract, pay your deposit to secure your spot in the studio, and receive a detailed Brand Questionnaire. This is where I get to know your business deeply - your audience, your values, your competitors, and the feeling you want your brand to evoke. We'll also build a shared Pinterest board together to gather visual inspiration and make sure we're speaking the same language before a single concept is created.

On your official start date, you'll receive access to your personalised Notion Client Portal which will be your home base for everything throughout the project.

The strategy comes first

Great design without strategy is just decoration. Before I open a single design file, I dive into research, drawing from your questionnaire, your market, and my own independent insights.

Depending on your package, this phase results in either a Visual Direction presentation or a full Brand Strategy document. Either way, this is the foundation everything else is built on. It's what ensures your brand doesn't just look beautiful - it actually connects with the right people and communicates the right things.

Then comes the design

This is the part most people picture when they think about branding - and it's where things really come to life.

Your visual identity is crafted with care and intention, and presented to you as a complete package with mockups so you can see your brand in context, not just on a blank white background. Depending on your chosen package, your design deliverables include:

'The Goods' Package (approx. 5–6 weeks)

Primary logo
Secondary logo
Up to 3 brand marks
Colour palette
Font system
Social media profile images
2 collateral items of your choice (business card, letterhead, gift voucher, social media template, thank you card, sticker, custom pattern, and more)
2 rounds of refinements
Comprehensive Brand Guidelines document

'The Starter' Package (approx. 3–4 weeks)

Primary logo
Secondary logo
1 brand mark
Colour palette
Font system
Social media profile images
2 rounds of refinements
One-page Brand Style Guide

Both packages include files supplied in all the formats you'll actually need: print-ready, web-ready, and everything in between.

You'll always have two rounds of refinements

This isn't a take-it-or-leave-it process. Your feedback matters, and two dedicated rounds of refinements are built into every package to make sure the final direction feels genuinely right for you and your business.

I take the time to truly understand your vision before I begin designing, which means we're rarely working from opposite ends of the room - but the refinement rounds are there to make sure every detail is exactly as it should be.

You leave with everything you need to launch

Once the final designs are approved, you'll receive your complete brand package in an organised, clearly labelled folder, ready for easy download and immediate use.

Depending on your package, this comes with either the comprehensive Brand Guidelines document or the one-page Brand Style Guide. Both are designed to make sure you (and anyone you ever work with - photographers, social media managers, web designers) can implement your brand consistently and confidently going forward.

And then it's time to celebrate. Your brand is ready to go out into the world.

Need a website too?

For clients who need both, our Custom Squarespace Web Design service can be combined with either branding package - and you'll save when you bundle them together.

The web design package includes up to 6 custom designed pages, custom CSS, responsive design, social media and newsletter integration, basic SEO setup, and a personalised handover training session so you feel completely confident managing your site from day one.

Ready to get started?

Most projects are booked 3–4 weeks in advance, and spots fill up quickly, especially during busier seasons. If you've been thinking about it, now is a great time to reach out.

I'd love to learn about your business and work together on your dream branding.

VIEW OUR SERVICES